Fassi Crane Art 2017
Since the late 1970s, Fassi has been producing its yearly calendar for distributors and clients. It is an important medium for displaying Fassi’s wide product range and combining the image of the industrial brand within an artistic and commercial document where Fassi has expressed its own style, year after year.
With so much creative input invested in the calendar, 7 years ago it evolved into something more than just that; it became the Fassi Crane Art Project.


Leigh Carter & LSBU

Interview with Leigh Carter, Fassi UK Ltd:

What made you, as MD of Fassi UK Ltd, want to collaborate with LBSU in particular?
Right from my first contact with Daniel, I was impressed by his enthusiasm for the project. The student’s confident presentation of the initial concepts to Giovanni and myself was very professional and, importantly, gave us the feeling our calendar was in safe hands. Critically, each shoot was meticulously planned beforehand (including an extensive equipment list) and this was key to maximising the shoot time once in Italy. Once in Italy the collective working nature of the SBC approach came across strongly for me as an observer.

LSBU - London South Bank University
SOUTH BANK COLLECTIVE
The work in this calendar has been created collaboratively by students studying the BA(Hons) Photography degree at London South Bank University.
The degree course is based in the centre of London and is focused on the development of creatively innovative, industry focused and professional photographers. The course is led by Daniel Alexander, a photographer and educator.

Daniel Alexander - Photography BA (Hons)

Interview with LBSU BA(Hons) Photography course director, Daniel Alexander

Could you tell us a little about the work of LBSU and the South Bank Collective?
I am fairly new to LSBU, starting three and a half years ago. When I started as course director I rewrote and relaunched the BA(Hons) Photography course, with a curriculum focused on developing creative, innovative and industry focused practitioners. A large part of the course’s identity is the focus on professional practice, and students getting their work out into the world, through exhibitions, publications and collaborations.

Arturas Bondarciukas - Cranes in Motion

Arturas Bondarciukas – Author of “Cranes in Motion”

Arturas is a Digital Photography student at London South Bank University who is working with computer generated imagery, computational arts, as well as traditional photography. Combining these practices, he is expanding his creative vision and potential, allowing him to work on creative projects, delivering unique results.

Aroni Lamar - “Dancing Cranes"

Aroni Lamar – Author of “Dancing Cranes”

Based in London and the South East of England, Aroni is a photography student of LSBU and works as a producer for South Bank Collective CIC. In her work, she likes to explore travel photography and promote equality through her images. 

Christopher Arrondelle - "Fassi Has Arrived"

Christopher Arrondelle – Author of “Fassi Has Arrived”

Chris is a self-taught photographer, currently studying for a photography degree at London South Bank University. Based in London, Chris works as a photographer both nationally and internationally. Experienced in a broad range of photographic styles, he draws from his own working experience within the haulage industry, to provide specialist photographic services to truck and motorsport operators and their supporting industries. In all his photographic work Chris aims to tell a story with his images. 

Tom Chaplin - "Fassi In London"

Tom Chaplin – Author of “Fassi In London”

Tom Chaplin is a largely self-taught photographer and digital re-toucher based in and around London. Currently studying photography at university, Tom works freelance, for the photography agency South Bank Collective (CIC) and helps to run workshops teaching camera skills and techniques. Tom’s image pictures a Fassi crane at work in the London skyline, staged within one of the factories in Italy. 

Fassi Gru S.p.A. - CRANES WITHOUT COMPROMISE

Fassi Gru is the market leader among Italian producers. Its product range and the number of cranes sold place it among the top producers in the world of hydraulic cranes.
The productive potential is approximately 12,000 cranes per year. The entire range is exported and distributed throughout the world via a rapid and widespread distribution network. From Canada to France, from England to Australia, Fassi professionalism has set itself the goal of meeting the different needs of the market, often linked to specific geographical and economic conditions of individual countries.

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