Fassi Crane Art 2017
Since the late 1970s, Fassi has been producing its yearly calendar for distributors and clients. It is an important medium for displaying Fassi’s wide product range and combining the image of the industrial brand within an artistic and commercial document where Fassi has expressed its own style, year after year.
With so much creative input invested in the calendar, 7 years ago it evolved into something more than just that; it became the Fassi Crane Art Project.

Leigh Carter & LSBU

Interview with Leigh Carter, Fassi UK Ltd:

What made you, as MD of Fassi UK Ltd, want to collaborate with LBSU in particular?
Right from my first contact with Daniel, I was impressed by his enthusiasm for the project. The student’s confident presentation of the initial concepts to Giovanni and myself was very professional and, importantly, gave us the feeling our calendar was in safe hands. Critically, each shoot was meticulously planned beforehand (including an extensive equipment list) and this was key to maximising the shoot time once in Italy. Once in Italy the collective working nature of the SBC approach came across strongly for me as an observer.

LSBU - London South Bank University
The work in this calendar has been created collaboratively by students studying the BA(Hons) Photography degree at London South Bank University.
The degree course is based in the centre of London and is focused on the development of creatively innovative, industry focused and professional photographers. The course is led by Daniel Alexander, a photographer and educator.

Daniel Alexander - Photography BA (Hons)

Interview with LBSU BA(Hons) Photography course director, Daniel Alexander

Could you tell us a little about the work of LBSU and the South Bank Collective?
I am fairly new to LSBU, starting three and a half years ago. When I started as course director I rewrote and relaunched the BA(Hons) Photography course, with a curriculum focused on developing creative, innovative and industry focused practitioners. A large part of the course’s identity is the focus on professional practice, and students getting their work out into the world, through exhibitions, publications and collaborations.

Arturas Bondarciukas - Cranes in Motion

Arturas Bondarciukas – Author of “Cranes in Motion”

Arturas is a Digital Photography student at London South Bank University who is working with computer generated imagery, computational arts, as well as traditional photography. Combining these practices, he is expanding his creative vision and potential, allowing him to work on creative projects, delivering unique results.

Aroni Lamar - “Dancing Cranes"

Aroni Lamar – Author of “Dancing Cranes”

Based in London and the South East of England, Aroni is a photography student of LSBU and works as a producer for South Bank Collective CIC. In her work, she likes to explore travel photography and promote equality through her images. 

Tom Chaplin - "Fassi In London"

Tom Chaplin – Author of “Fassi In London”

Tom Chaplin is a largely self-taught photographer and digital re-toucher based in and around London. Currently studying photography at university, Tom works freelance, for the photography agency South Bank Collective (CIC) and helps to run workshops teaching camera skills and techniques. Tom’s image pictures a Fassi crane at work in the London skyline, staged within one of the factories in Italy. 

Christopher Arrondelle - "Fassi Has Arrived"

Christopher Arrondelle – Author of “Fassi Has Arrived”

Chris is a self-taught photographer, currently studying for a photography degree at London South Bank University. Based in London, Chris works as a photographer both nationally and internationally. Experienced in a broad range of photographic styles, he draws from his own working experience within the haulage industry, to provide specialist photographic services to truck and motorsport operators and their supporting industries. In all his photographic work Chris aims to tell a story with his images. 

Trix Carver - "Fassi Reborn"

Trix Carver – Author of “Fassi Reborn”

Trix Carver, originally from the South West of England has moved to London to pursue her interests in photography, the performing arts and networking. In her developing practice she has grown particularly interested in socio-political photography. Her most recent projects have included themes about connectivity, social media and performance. 

Billy Edmonds - Drawing Like Picasso

Billy Edmonds – Author of “Drawing Like Picasso”

Photographer, project manager, student, snowboarder. Based within London and the South East of England, Billy is a project manager and photographer for the South Bank Collective. As a live music, events and extreme sports photographer, he generally always uses lights within his shots. His image for the Fassi 2017 calendar allowed him to create a dynamic, yet unique skyline of London. 

Daniel Balica, Libby Davies, Lisa Drew
Lisa Drew – Collaborator, “Fassi in London”: Lisa has recently graduated in Photography from London South Bank University. She is a cofounder and current director of the South Bank Collective CIC, a creative student-led agency that she helped to set up during her degree. In her photographic work, Lisa explores ideas of culture and society, focusing on communities in London. Ideas and theories are explored through the use of portraiture and the concepts of typologies and documentary.

Daniel Balica:
Daniel Balica has an animated enthusiasm and passion for photography. During his studies at London South Bank University he had the chance to explore the art of photography. Fashion photography is his preferred genre, which he wishes to pursue as a career path.

Libby Davies: Based in London, Libby is a graduate photography student of LSBU and worked as a producer for South Bank Collective CIC. She currently works as the office co-ordinator for Photo-Locations and Photo-StudioHire.

Borough Road Gallery (London)

LSBU Photographers to exhibit their Fassi Calendar 2017 work in London art gallery

London (UK). From 14th-18th March, the South Bank Collective CIC, a creative agency run by BA(Hons) Photography students of London South Bank University (LSBU), will be opening an exhibition of their work commissioned by Fassi for the 2017 “CraneArt Project” Calendar. (Courtesy of Fassi UK.)

LSBU CraneArt

Giovanni Fassi attends the gallery opening of LSBU CraneArt Calendar 2017 exhibition in London

London (UK) – On Tuesday 14th March, the CEO of Fassi Gru S.p.A, Giovanni Fassi, attended the gallery opening of an exhibition by students of London South Bank University (LSBU), featuring their work for the annual Fassi CraneArt Calendar. The exhibition is being held at the Borough Road Gallery and is open from 10.00 – 17.00 from 15th -17th March, and then 12.00 – 16.00 18th March. Thanks go to Arturas Bondarciukas, Aroni Lamar, Christopher Arrondelle, Tom Chaplin, Lisa Drew, Trix Carver, Billy Edmonds, Daniel Balica, Libby Davies, Daniel Alexander and LSBU for all the hard work.

Fassi Gru S.p.A. - Loader cranes manufacturer since 1965

Fassi Gru is the market leader among Italian producers. Its product range and sales numbers place it among the top producers of hydraulic cranes in the world.

Fassi’s production potential is approximately 12,000 cranes per year. The entire range is exported and distributed throughout the world through an efficient and widespread distribution network. From Canada to France, from the UK to Australia, Fassi’s professionalism is reflected in the company’s aim to meet different market needs, which are often linked to the specific geographical and economic conditions of individual countries.