AFI is the new exclusive FASSI distributor for Saudi Arabia
FASSI expands its commercial network in the Middle East with the appointment of AFI – Alaa For Industry as its new official partner for Saudi Arabia. The partnership strengthens the brand’s presence in a strategic market with significant growth prospects across the industrial, construction, logistics and infrastructure sectors.
With established experience in the lifting sector and in-depth knowledge of the local market, AFI brings a well-structured commercial presence to the partnership. Founded in 1984, AFI Group is headquartered in Dammam and operates direct branches in Riyadh and Jeddah, in addition to working with a network of body builders across the country, ensuring broad coverage of the Saudi market.
The agreement covers the distribution of the full range of FASSI articulated and telescopic cranes, supported by AFI’s local expertise and its service-oriented approach, with particular focus on after-sales assistance and technical support.
The combination of FASSI’s technological innovation and industrial experience with AFI’s know-how, built on knowledge of the local market, a widespread local presence and customer support expertise, forms the basis of a partnership aimed at delivering value-added service to industry operators and contributing to the development of the lifting market in Saudi Arabia.
