Magny Cours - Fassi Gru Event Main Sponsor

Fassi Gru the Event Main Sponsor of the French Round

The Italian company to star the penultimate event of the season. Fassi Gru will be the Event Main Sponsor for the French Round of the 2015 eni FIM Superbike World Championship, taking place this weekend at Circuit de Nevers Magny-Cours in France. The company, which has a high profile worldwide in the crane and industrial-lifting sector, has been part of the series for three consecutive years as Official Sponsor. Founded in Albino, a small town in Northern Italy, this year Fassi Gru celebrates its 50th anniversary as a manufacturer of hydraulic cranes for trucks.

With the Event Main Sponsoring of the penultimate round of the season, Fassi Gru will ensure even greater visibility in both of its most important markets and also worldwide, thanks to the huge TV exposure and digital channels offered by WorldSBK.

“Fifty years of history mean a lot to us, but are also a big responsibility,” said Giovanni Fassi, CEO of Fassi Gru. “During the years we have managed to keep the same values and goals: quality, innovation, coherence, safety, internationalism. These values tell a story of excellence behind a world famous brand”.

“With these years of experience in our partnership at an international level, we are glad to see how our Sponsors are optimising their visibility by choosing specific WorldSBK events in their key markets to increase their communications activities,” added Marc Saurina, WSBK Commercial and Marketing Director.

In what is one of the highest attended and most awaited rounds of the year, along with the usual presence of the Fassi crane within the paddock and of the billboards trackside, the Fassi Gru logo will also appear on promotional material of the event.

Fassi Gru S.p.A. - Loader cranes manufacturer since 1965

Fassi Gru is the market leader among Italian producers. Its product range and sales numbers place it among the top producers of hydraulic cranes in the world.

Fassi’s production potential is approximately 12,000 cranes per year. The entire range is exported and distributed throughout the world through an efficient and widespread distribution network. From Canada to France, from the UK to Australia, Fassi’s professionalism is reflected in the company’s goal of meeting different market needs, which are often linked to the specific geographical and economic conditions of individual countries.