TECHNOLOGY AND MARKETING ARM IN ARM IN THE THREE NEW FASSI PROJECTS:
NEW NAMES FOR MODELS, RANGE REORGANISATION AND TECHNO-CHIPS.

With Fassi, technology becomes clear and easy to interpret thanks to three new marketing projects announced in advance during SAIE 2010:  Renaming models, range reorganisation, introduction of Techno-chips. "At a time when buying a work machine is increasingly becoming a form of informed investment, it is important that Fassi technological assets be as transparent as possible, clear and precise, for those who choose our cranes and have to use them ", says the Group CEO Giovanni Fassi.

Renaming models
In this way the symbol "speaks of" and identifies the crane. The user can immediately understand the type of crane he has before him,  thanks to a series of codes that make up the name. 
For example: the F455RA.2.24 e-dynamic is a Fassi crane in the e-dynamic range, with a lifting capacity of 455 tm, model RA with continuous rotation, double connecting rod system, 2 articulated booms and 4 extending jibs.
Specifically, the crane in our example will be the F455RA.2.24 e-dynamic:
F =     Fassi
455 =   lifting moment (tm)
RA =   continuous rotation version
2 =   double linkage
2 =   two articulated booms
4 =   extending booms
e-dynamic =  range

Range reorganisation
active, e-active, dynamic, e-dynamic, he-dynamic:  Fassi appears on the market with a reorganisation of its entire family of cranes into five main ranges, which group together crane models based on their configuration.  In this way Fassi offers configurations that are optimised to give the best value for money ratio, based on predefined equipment.

Techno-chips
In 45 years of experience and innovation, Fassi has developed and tested a number of technologies applied to the crane in the mechanical, hydraulic and electronic fields.  An extremely valuable heritage that represents Fassi’s very identity. To promote this heritage and communicate it clearly, Fassi introduced the "Techno-chips": an icon-based system that represents the technologies in use.
These technologies are part of three macro areas:
• Control (15 techno-chips)
• Performance (7 techno-chips)
• Durability (4 techno-chips).

Fassi Gru S.p.A. - Loader cranes manufacturer since 1965

Fassi Gru is the market leader among Italian producers. Its product range and sales numbers place it among the top producers of hydraulic cranes in the world.

Fassi’s production potential is approximately 12,000 cranes per year. The entire range is exported and distributed throughout the world through an efficient and widespread distribution network. From Canada to France, from the UK to Australia, Fassi’s professionalism is reflected in the company’s goal of meeting different market needs, which are often linked to the specific geographical and economic conditions of individual countries.