Fassi Magazine # 15

The Multi-dimensional company

The evolution towards an international multi-product, multi-market and multi-sector company. The CEO Mr. Giovanni Fassi reports this fundamental innovative process

The evolution towards an international multi-product, multi-market and multi-sector company. Let’s give the word to the CEO, Mr. Giovanni Fassi.

Mr. Jerome Semay, CEO of Marrel and Mr. Fredrik Jonsson, CEO of Cranab report the new partnership with Fassi, the opportunities and the challenges.

New sectors where we can compete on an international level, crossing the traditional boundaries of the building sector.

The new companies of the Group opening new market horizons: Marrel, Cranab, Slagkraft, Vimek, Bracke Forest.

F145AZ and F165AZ: the first crane models characterized by the foldable assembled hydraulic accessory. An innovative solution to meet new market needs.

From the US and Germany the reports of 2 dealers that feel the peculiar aspects of their markets and are on the front line with end customers.

From the sea of Turkey to the roads of Great Britain. Two case histories showing the excellence of Fassi cranes while working.


Fassi Gru S.p.A. - Loader cranes manufacturer since 1965

Fassi Gru is the market leader among Italian producers. Its product range and sales numbers place it among the top producers of hydraulic cranes in the world.

Fassi’s production potential is approximately 12,000 cranes per year. The entire range is exported and distributed throughout the world through an efficient and widespread distribution network. From Canada to France, from the UK to Australia, Fassi’s professionalism is reflected in the company’s goal of meeting different market needs, which are often linked to the specific geographical and economic conditions of individual countries.

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